Originally Posted: THURSDAY, SEPTEMBER 21, 2017
"Bro Virtue Signalling, or BVS, is when someone who is super cool also espouses virtues in a cool way. It is important that the signal is not preachy or trying to actually make someone feel worthless. It has to be empowering without being perceived as being a "big deal".
I thought of this while listening to The Joe Rogan Experience Podcast and the Your Mom's House Podcast. In both of these podcasts the comedians that host them make fun of each other in the direction of persuading them of the value of good health. The fat shaming event that Bert Kreischer and Tom Segura engaged in earlier this year went viral and became a huge story. What's interesting is that the entire campaign was centered around a bet between the two out of shape comedians to lose weight. Whomever got the lower BMI rating would win and while the contest went on people from all over the world got in on the jokes and jeering.
This kind of subtle promotion of the virtue of healthier living with the use of crude and "bro" humor is one of the reasons why these comedians and podcasts are so popular. They are not devoid of ethics. They simply disguise their virtue signals among vulgar language and sometimes brutal masculine japery. It speaks to the complicated nature of communication and friendship. Friends, especially males, do not always come straight out and say, "I care about you and I think your weight is unhealthy," but instead say the same thing by saying, "I bet you can't run a mile, because your so fat." It's blunt and, to those listening may come off as rude, but it's bite is in proportion to the care the one has for the other.
Another example of this can be seen in the crowning of champions for various activities on the Your Mom's House Podcast between the two hosts Christina Pazsitzky and Tom Segura (husband and wife). In between the fart jokes and insane YouTube clips the two comedians throw in little virtue signals that promote a healthier lifestyle without being preachy. They have a running joke that one of them is the "water champion" and while no one is a clear winner the real goal of the competition is to promote the healthy behavior of drinking more water. Considering the two just had their first child I think that this is another example of how adults can mature while remaining true to themselves.
I highly recommend you check out these podcasts: